Adrián Segovia, Vice President of Digital (Research & Audience) at UNIVISION has been at our September Morning Meeting.

The idea of inviting him to return to Spain after a year of work in the United States was for two reasons: we know well of his career in Grupo Prisa, and because one year, it is the perfect margin not to forget what he left in Spain and Tell us your impressions of how you work in the media sector in the US.

His presentation on digital business models on media, has given us ideas of the size of the market. He structured his speech around five major thematic blocks, always taking as a reference the differences between the American and Spanish markets.

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