About Paula Rodriguez

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So far Paula Rodriguez has created 17 blog entries.

Dogtrack integrates Scheduling and Publishing with Whatsapp

2018-07-03T08:58:13+00:00

Dogtrack, the platform to manage social networks for Media Companies, integrates with WhatsApp, providing the clients of its platform with programming and direct publication on WhatsApp from the Dogtrack panel. With Dogtrack, publishers can make WhatsApp a key participation system with the audience. Today, it is already a key issue in some newsrooms for UGC [...]

Dogtrack integrates Scheduling and Publishing with Whatsapp2018-07-03T08:58:13+00:00

Social Tracking: identifies the data that makes your media grow

2018-12-14T11:30:02+00:00

The access to some information, which has its origin in the consumption of the content by the users of a means of communication, is very relevant for the decision making of a digital medium. In addition to finding a very simple system to implement for the media because it saves hundreds of hours of work [...]

Social Tracking: identifies the data that makes your media grow2018-12-14T11:30:02+00:00

Mediabots Dogtrack System

2018-12-14T11:31:02+00:00

We like the Bots and the possibilities they offer to the media, so we launch a system integrated in our platform that allows the media new ways of interacting with the audience in an individual way (one to one) through Messaging services and social networks. Some reasons why this system of Media [...]

Mediabots Dogtrack System2018-12-14T11:31:02+00:00

Historical achievements of our clients on Live Stream

2018-12-14T11:31:42+00:00

We are happy because, we see how contributing and adapting innovative technological solutions to the business models of our customers, the user experience is translated into revenue, and is that, as we announced a few weeks ago, the integration in Live streaming of Surveys or games that involve the audience, report a clear benefit [...]

Historical achievements of our clients on Live Stream2018-12-14T11:31:42+00:00

Big data: strategic hub of the audiovisual industry

2018-07-03T08:58:15+00:00

"Big data: strategic hub of the audiovisual industry", is the title of the publication coordinated by Eva Fernández. Antonio Gallo and Paula Rodriguez, DOGTRACK team, have participated as authors of one of the chapters that addresses the process of knowledge of data generated in social media such as Twitter or Facebook and have their origin in a [...]

Big data: strategic hub of the audiovisual industry2018-07-03T08:58:15+00:00

Social TV: benefits of the transmedia contents

2018-12-14T11:27:19+00:00

One of the first experiences we had with producers was with Magnolia TV and the programe "Mujeres y Hombres y viceversa" issued on Mediaset TV. Te goal: get as many social interactions as possible during the broadcast of a program in which a minor television audience was expected to be broadcast in summer. Using one of [...]

Social TV: benefits of the transmedia contents2018-12-14T11:27:19+00:00

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