Dogtrack, the platform to manage social networks for Media Companies, integrates with WhatsApp, providing the clients of its platform with programming and direct publication on WhatsApp from the Dogtrack panel. With Dogtrack, publishers can make WhatsApp a key participation system with the audience. Today, it is already a key issue in some newsrooms for UGC [...]
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So far Paula Rodriguez has created 17 blog entries.
The access to some information, which has its origin in the consumption of the content by the users of a means of communication, is very relevant for the decision making of a digital medium. In addition to finding a very simple system to implement for the media because it saves hundreds of hours of work [...]
We like the Bots and the possibilities they offer to the media, so we launch a system integrated in our platform that allows the media new ways of interacting with the audience in an individual way (one to one) through Messaging services and social networks. Some reasons why this system of Media [...]
We are happy because, we see how contributing and adapting innovative technological solutions to the business models of our customers, the user experience is translated into revenue, and is that, as we announced a few weeks ago, the integration in Live streaming of Surveys or games that involve the audience, report a clear benefit [...]
"Big data: strategic hub of the audiovisual industry", is the title of the publication coordinated by Eva Fernández. Antonio Gallo and Paula Rodriguez, DOGTRACK team, have participated as authors of one of the chapters that addresses the process of knowledge of data generated in social media such as Twitter or Facebook and have their origin in a [...]
One of the first experiences we had with producers was with Magnolia TV and the programe "Mujeres y Hombres y viceversa" issued on Mediaset TV. Te goal: get as many social interactions as possible during the broadcast of a program in which a minor television audience was expected to be broadcast in summer. Using one of [...]