One of the first experiences we had with producers was with Magnolia TV and the programe “Mujeres y Hombres y viceversa” issued on Mediaset TV.
Te goal: get as many social interactions as possible during the broadcast of a program in which a minor television audience was expected to be broadcast in summer.
Using one of our developments hashtaginfo , they sent an exclusive video content via Twitter and on demand: when the audience interacted with the hashtag #secretomyh they received a Series of 7 exclusive videos with anecdotes of the protagonists of the program at different times throughout the day. The video was sent in a tweet from the official program account mentioning each of the fans who used the hashtag.
This action had a similar impact on networks that the program has during the release of a program final , a potential impact of 9,464 .164 users.
Actions like this, not only help the programs to hold a second screen conversation, we check that when the content is of interest, give the audience the possibility to expand or request information to the Television in time real:
- Enrich the user and the same TV content.
- Loyalty the audience.
- Save costs hold to chain.
- Increase awareness , community, engagement and relevancy in social networks.
- The conversation is amplified and thus the impact influencers .
- New formats , social and advertising are proposed: both the media and the production company can open new business windows.